Spiral Experiences provides creative, conceptual design services for the design of places, experiences and public activation. We believe that great design starts with understanding a storyline... what is the underlying story and emotional criteria that we wish to communicate... how can we elevate the experience and create places that inspire?
To accomplish these goals, we have created a unique twist to what is often called a design charette. We call our process Dreamscaping... the discovery and design representation of our dreams and aspirations in stone, brick and story.
Concept Design & Ideation
Great design begins with great ideas. Spiral Experiences’ Ideation and Dreamscaping discovery process helps our clients to derive unique, extended, imaginative and connected ideas. Our Spiral Thinking process merges seamlessly with Dreamscaping to create and vet the very best ideas.
Next, our conceptual design team comes together to bring the best ideas to life in master plans, architecture, recreation, entertainment, education, health, housing and more. The Dreamscaping process continues.
Dreamscaping is our way of bringing the very best ideas to life. We focus on telling stories in the form of places of wonder; people experiences; and activated, inspirational environments. The built environment should be an intentional expression. We believe the story informs the experience... the experience informs the function... and then the function informs the form. The old adage of form follows function doesn’t work for us.
Dreamscaping is a highly engaging, creative and accelerated method of creating early stage design thinking. We collaborate with our clients in a special process. Ideas become real, experiences are defined, environments come to life... a dream is being sculpted into a tangible form we can see, feel and almost experience. All of this culminates and becomes visible in a Dreambook.
Experiences are inherently personal and they are the vehicle to the creation of memories. Each of us subconsciously seeks memorable, personal experiences that engage, and enhance our lives. Experience design is an often underutilized tool for the creation of engaging environments, physical places and spaces, and people interactions.
Spiral Experiences is an award-winning experience design studio. Ed Goodman, founder, is a global EXPY Award winning experience designer and stager. He has been utilizing experience design for decades in planning communities, schools, campuses, sports facilities, healthcare, downtown redevelopment and activations, entertainment and more.
Projects & Industries
Projects: Community design and planning (new and emerging towns), mixed use and transit developments, downtown redevelopment, parks and recreation, theme parks and entertainment districts, campuses, sports complexes, hospitals and healthcare facilities, retail districts, resorts and more.
Industries: Municipalities, education, real estate, land development, healthcare, entertainment, banking, sustainable manufacturing, recreation, economic development, technology and more.